Contact Us
Get in touch with any questions or queries and we will get back to you as soon as possible.
Get in touch with any questions or queries and we will get back to you as soon as possible.
about us
Local, reliable, independent
North Island Wool Brokers supporting North Island Wool Growers
Since 1983, Kells Wool has been proudly serving New Zealand wool growers as a locally owned, independent wool broker based in Napier, the heart of the North Island wool industry.
Built on trust, integrity, and long-standing relationships, Kells Wool was founded with a simple goal: to provide growers with genuine competition, transparent marketing, and personalised service. More than four decades later, those values continue to guide everything we do.
As an independent broker, we work solely in the interests of our growers. By offering our independent open cry Napier auction, the only one left in the North Island —helping every client achieve the best possible outcome for their wool.
We believe that every clip deserves individual attention. Whether you're a large station or a family farm, you'll receive honest advice, reliable service, and a team committed to maximising the value of your wool.
Our commitment extends beyond selling wool. We proudly support rural communities, agricultural events, and the next generation of New Zealand farming, because we know strong communities build a stronger wool industry.
Built on trust, integrity, and long-standing relationships, Kells Wool was founded with a simple goal: to provide growers with genuine competition, transparent marketing, and personalised service. More than four decades later, those values continue to guide everything we do.
As an independent broker, we work solely in the interests of our growers. By offering our independent open cry Napier auction, the only one left in the North Island —helping every client achieve the best possible outcome for their wool.
We believe that every clip deserves individual attention. Whether you're a large station or a family farm, you'll receive honest advice, reliable service, and a team committed to maximising the value of your wool.
Our commitment extends beyond selling wool. We proudly support rural communities, agricultural events, and the next generation of New Zealand farming, because we know strong communities build a stronger wool industry.
A whole production approach.
Our wool offering starts well before shearing time.
IN-SHED is where the money-making decisions and actions happen, which is why Kells Wool reps work side-by-side with farmers. Improving the quality and quantity of your wool is our key objective.
Our team of wool specialists will work with you.
Expert local knowledge backed by data.
Accurate and timely analysis of market trends are an important tool when you’re making decisions for your business.
Kells Market Insights uncover what’s happening and why, to help farm business owners make better decisions.
We run our own fleet of trucks to ensure your transport needs are met and costs are controlled. Our trucks feature tail lifters for all access loading and curtain sides to keep the load safe and dry.
We offer NZ growers a range of comprehensive selling options, premium wool market advice and service, enabling our clients to consistently achieve better outcomes.
Our wool offering starts well before shearing time.
IN-SHED is where the money-making decisions and actions happen, which is why Kells Wool reps work side-by-side with farmers. Improving the quality and quantity of your wool is our key objective.
Our team of wool specialists will work with you.
Expert local knowledge backed by data.
Accurate and timely analysis of market trends are an important tool when you’re making decisions for your business.
Kells Market Insights uncover what’s happening and why, to help farm business owners make better decisions.
We run our own fleet of trucks to ensure your transport needs are met and costs are controlled. Our trucks feature tail lifters for all access loading and curtain sides to keep the load safe and dry.
We offer NZ growers a range of comprehensive selling options, premium wool market advice and service, enabling our clients to consistently achieve better outcomes.
WOOL REP TEAM
RANGITIKEI / MANAWATU
Jess Williams 021 340099
[email protected]
JESS WILLIAMS RANGITIKEI / MANAWATU 021 340099 [email protected] |
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Contact Us
information links
REDESCOVER TRUE COMFORT
SHOP THE WOOLY T WEARABLES
ETHICAL MERINO MADE IN NZ
SHOP THE WOOLY T WEARABLES
ETHICAL MERINO MADE IN NZ
MANAGEMENT TEAM
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We have you covered
The Kells Wool team of wool representative’s cover the North Island with a high level of industry experience. They work alongside the farmer to achieve optimal returns. Their hands on approach to service sets them apart from the bunch, offering on farm assistance and expert advice to produce a high quality wool clip.
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